Ultimately, a good media strategy is customized to each client’s needs, and even around the details of each individual campaign. That being said, what are some general tips to keep in mind when crafting plans for clients in specific industries?

The use of Artificial Intelligence (AI) is ever-present and constantly evolving in every area of our lives. How is it being used in the media industry, and how can it help you with your marketing strategy on your future campaigns?

When the coronavirus pandemic hit, office culture took a backseat to reality as we all scrambled to adapt to new circumstances. As we work toward re-stabilizing our workflow and day-to-day processes, it’s time to build your long term-COVID-19 company culture.

Relying on one platform or channel to reach your audience is guaranteed to be an unsuccessful strategy. However, generating unique content for each medium can be highly inefficient.  The solution: repurposing your marketing content to be placed through each channel.

I’ve written before about email marketing and how it remains an effective element of marketing strategy, even while seeming a bit outdated in this age of dynamic digital advertising. Direct mail can also provide a boost to a campaign’s ROI.

Influencer marketing is arguably a form of programmatic marketing, in that an influencer’s audience and reach is already distributed on various platforms at the same time. Additionally, once your influencer has created their endorsement you can spread that message programmatically.

Through the COVID pandemic, consumers grew accustomed to new standards of service from the companies they do business with. More innovative brands offered conveniences and processes that helped ease the burden of lockdowns and quarantines, changing customer expectations going forward.

The constant news of emerging digital technologies and multiplying streaming platforms can easily crowd out our attention to traditional media. New frontiers in online, digital, and mobile marketing often distract us from the continuing effectiveness of the tried-and-true media channels.

One classic method of audience targeting is based on generational attributes. I believe this remains useful, since consumers of different age ranges (on average) continue to consume media in different ways. However, I have noticed a growing convergence of behavior.