Mosaic Media Blog Posts

Media Trends I Like – QR Codes

In the past, QR Codes were typically used to drive traffic to a static landing page with information about the product or service being offered. Courtesy of the pandemic, brands/businesses started thinking outside the box to keep messaging consistent. Services

Read More »

What is Programmatic?

Programmatic buying is taking over the media world across all tactics – display, video, social, and even moving into OOH ads. Programmatic advertising is a key element of any media strategy I build for clients, but what exactly is it?

Read More »

Digital Out-of-Home (OOH) Placement

Keeping a flexible marketing and media strategy has been a common theme for 2020, and I don’t see it disappearing anytime soon. With consumer trends in a constant state of flux, it’s important to reframe your goals, placement, and KPIs.

Read More »

Omni-Channel Media Strategy

Running a firm that specializes in media buying, placing, and managing, I throw around the phrase ‘omni-channel’ on the regular. What exactly does that mean from a media strategy perspective? Omni-channel focuses on increasing presence across multiple platforms and channels…

Read More »

Media Trends I Like – Remarketing

A “current trend” on my radar is the success and opportunity afforded in remarketing (retargeting) ads. This tactic isn’t some new, fancy phenomenon, yet it’s not widely accepted across the board. Why not? They’re an incredible opportunity to increase your ROI.

Read More »

Media Planning in a(n overly-simplified) Nutshell

Our primary function at Mosaic Media is planning, negotiating, buying, and managing media placement for our roster of clients. While the entire process is time intensive and complex, the planning portion seems to be the most mysterious to our partners.

Read More »

Planning for 2021

I’m already prepping Mosaic clients and partner agencies for 2021 planning. Despite the fact that 2020 has been a marketing and advertising rollercoaster, we have to move forward with what we have and start working out plans for next year.

Read More »

Personalization in Advertising

Personalizing your ads is important. Not only do consumers want to see personalized ads, I’m also watching as businesses are being backed into a corner with no other choice but to optimize that data and take action to implement this

Read More »