Mosaic Media Blog Posts

What’s Missing from Your Media Strategy?

An effective media strategy isn’t entirely different from a military strategy.  The side with the smartest strategy is the side that wins. What are a few of the main elements and principles one should remember when crafting a media strategy?

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Paid Media Tactics

You probably know the difference between Owned, Earned, and Paid Media. But as a quick refresher, in the context of social media, Owned Media would be the messages, info, and content that you post on your social media feeds organically.

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Avoiding Media Planning Mistakes

Agency owners rarely feel fully equipped for the task of creating and maintaining a nimble media plan. But success could be closer than it seems if you avoid a handful of common media planning mistakes. What are some of these?

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Advantages of Programmatic Buying

Thanks to constantly-evolving AI technology and a growing number of online platforms, digital advertising is always changing. To keep up with these changes, one of our greatest tools as marketers is programmatic media buying. Here’s how to use it yourself.

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Marketing in the Metaverse

The metaverse really just means surrounding ourselves with the internet.Through VR headsets and rapidly improving VR technology, metaverses will be virtual places where users might have meetings, hang out with distant friends, or even “try on” and buy new clothes.

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Media Tips for Specific Industries

Ultimately, a good media strategy is customized to each client’s needs, and even around the details of each individual campaign. That being said, what are some general tips to keep in mind when crafting plans for clients in specific industries?

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Rebuilding an Office Culture as COVID Continues

When the coronavirus pandemic hit, office culture took a backseat to reality as we all scrambled to adapt to new circumstances. As we work toward re-stabilizing our workflow and day-to-day processes, it’s time to build your long term-COVID-19 company culture.

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Repurpose Your Marketing Content

Relying on one platform or channel to reach your audience is guaranteed to be an unsuccessful strategy. However, generating unique content for each medium can be highly inefficient.  The solution: repurposing your marketing content to be placed through each channel.

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