If you’ve been keeping a close eye on the evolving landscape of video advertising, you’ll be excited to know about the latest developments. Prime Video, among other platforms, has introduced new ad inventory opportunities, reshaping how brands engage with audiences.

In 2024, AI technologies have evolved beyond basic automations and data analytics, offering novel and innovative solutions that are transforming the advertising landscape. This blog post delves into the cutting-edge ways AI is used to enhance media planning and placement.

As the media marketing landscape evolves, I believe that adapting your strategy to the specific industry you’re targeting is more important than ever. From higher education to professional services, each industry requires a personalized approach to engage its audience successfully. 

In the world of digital marketing, reaching your target audience with your message may be just the first step. Following this audience and continuing to expose them to your message can have tremendous impact on the success of your campaign.

My experience has been that the political stage is constantly evolving, and so is the way campaigns reach voters. We are well past the days of relying on grainy TV ads and town hall appearances to spread a campaign message.

As we head into a new year, I see the media buying landscape continuing to evolve at a rapid pace. In 2024, the convergence of traditional, digital, and social media platforms will present both challenges and opportunities for brands and…

2024 approaches, and you are likely in the process of putting together your media marketing budgets for the next year. But there should still be time to keep some of these trends and strategies in mind for consideration as you…

As I’m sure you’re well aware, the expanding role of generative AI in the marketing world has been the subject of endless discussion all this year. While there has been plenty of talk about new tools and services that AI…

Once you’ve decided to partner with a media buying agency to boost your brand’s visibility, the first stage of establishing this partnership is called the onboarding process. This is how you and your new agency partner set up a connection…