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BI-WEEKLY MEDIA BRIEF
August 7, 2026
AI: New research says that 94% of marketers are now actively using AI in some capacity, but only 19% are actually tracking its ROI, due to challenges in attributing disparate AI touchpoints to their impact on revenue.
Source: The Glaring Blind Spot in AI Marketing – The Tech Advocate
Television: Within an overall 19.3% surge in U.S. ad spending, the national TV advertising marketplace expanded 36% over June 2025, thanks to World Cup coverage on Fox and Telemundo.
Source: Ad Market Re-Accelerates Thanks to World Cup – Media Post
Social Media: Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and said its bets on AI continue to improve campaign performance. CFO Susan Li said that the company could experience additional headwinds from policy changes in Europe that allow for fewer personalized ads.
Source: Meta Touts Industry-Leading Ad Revenue Growth, but AI Unease Rises – Marketing Dive Today
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