At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
July 24, 2025
AI: The accuracy of AI search results plays a massive role in brand reputation. Even if the inaccurate information comes from an LLM, the brand may be the one to take the fall. A new tool can help prevent this.
Source: AI is Spreading Inaccurate Information about Brands. This Tool Can Help Fix That. – AdExchanger
Television: Shopping segments within popular program content have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.
Source: Why E-commerce Pitches are Creeping into TV News – Los Angeles Times
Social Media: Marketing strategy group Warc partnered with TikTok on a new report that explored the influence of artificial intelligence tools on marketing workflow. The study also examined how marketers can integrate insights to drive better AI outputs and improve campaign performance.
Source: TikTok Report Explored Creative AI Optimization for Brands – Social Media Today
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