At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.

For both marketing agencies and brands alike, it’s crucial to have a grasp of concepts that impact your profitability when negotiating and placing media. Two such concepts that often cause confusion for both agencies and brands are markup and margin.

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.

In this era that’s dominated by digital marketing, it’s easy to overlook or forget the enduring effectiveness of traditional media. While social media ads and streaming campaigns get most of the attention, broadcast television, radio, and direct mail remain effective.

If you’ve been keeping a close eye on the evolving landscape of video advertising, you’ll be excited to know about the latest developments. Prime Video, among other platforms, has introduced new ad inventory opportunities, reshaping how brands engage with audiences.

In 2024, AI technologies have evolved beyond basic automations and data analytics, offering novel and innovative solutions that are transforming the advertising landscape. This blog post delves into the cutting-edge ways AI is used to enhance media planning and placement.

As the media marketing landscape evolves, I believe that adapting your strategy to the specific industry you’re targeting is more important than ever. From higher education to professional services, each industry requires a personalized approach to engage its audience successfully. 

In the world of digital marketing, reaching your target audience with your message may be just the first step. Following this audience and continuing to expose them to your message can have tremendous impact on the success of your campaign.

My experience has been that the political stage is constantly evolving, and so is the way campaigns reach voters. We are well past the days of relying on grainy TV ads and town hall appearances to spread a campaign message.