Integrating Direct Mail in Your Marketing Strategy
July 12, 2021
Direct mail can effectively promote interest and drive readers to conversion and purchase.
Marketing in the ‘New Normal’
May 10, 2021
As we gradually approach a return to ‘normal’ life, how should we meet these new consumer expectations?
Generational Trends in Media Consumption
March 15, 2021
I have noticed a growing convergence of behavior across several generations of consumers.
Media Trends I Like – Cookies Going Away
January 20, 2020
A “cookie-less” web experience is coming soon, spelling big changes for digital advertising.
Snail Mail Makes a Comeback
November 30, 2020
This year has created a large population of people eager for more personal communication.
What is Programmatic?
November 9, 2020
A key element of any media strategy I build, but what is it and how does it work?
Omni-Channel Media Strategy
October 12, 2020
Focusing on increasing frequency and presence across multiple platforms.
Media Planning in a(n overly simplified) Nutshell
September 14, 2020
Here is a brief overview of how I and my team tackle planning a media strategy.
Personalization in Advertising
August 17, 2020
It’s becoming more and more important to optimize your first data to personalize your message.
Media Trends I Like – Outstream Video
July 16, 2020
Take advantage of the most engaging way that users consume advertising.
Media Consumption Post-COVID
June 19, 2020
How will consumers interact with media in the future?
May 18, 2020
What is Conversion Rate Optimization, and how can it benefit you and your client campaigns?
Client Advice – Messaging in a Crisis
April 14, 2020
How to preserve or improve the customer experience.
How Programmatic and Influencer Marketing Can Work Together
June 14, 2021
How to extend the reach and exposure of your message.
Marketing Myth: Traditional Media is Dead
April 12, 2021
Traditional media still plays an important role in attracting and retaining customers.
Balancing Traditional and Digital Media
February 16, 2021
Look for ways to mix the two in your media plans for maximum effect.
2020 in Review
December 14, 2020
Looking back on this year shines a spotlight on a few key driving factors for media planning next year.
Media Trends I Like – QR Codes
November 23, 2020
A route to connect with customers with adaptive and flexible messaging systems.
Digital Out-of-Home Placement
October 26, 2020
It’s important to meet consumers in their preferred spaces
Media Trends I Like – Remarketing
September 28, 2020
Remarketing ads are an incredible opportunity to increase ROI and decrease CPA.
Planning for 2021
August 31, 2020
We have to move forward with what we have so far and start working out media plans for next year.
Back to (home)School
August 3, 2020
How should you react to the changing demand for school supplies?
The Future: Opt-In Data Collection
July 1, 2020
Looking ahead to an increase in the quality of users and advertising viewers.
Was Your Business Prepared?
June 4, 2020
More importantly, will you be prepared for the next widespread business environment disruption?
Today’s Top Three Trends
May 1, 2020
How businesses are reacting and responding to the current measures and directives.
April 1, 2020
Email marketing still deserves a significant share of your energy and budget.