Identifying Audiences by Generation
March 13, 2023
What are some of the unique characteristics, behaviors, and personality traits of each current generation?
New Year, New Media Planning
January 16, 2023
As we begin the new year, what are some tips and guidelines to smooth the media planning and buying process?.
2022 Political Media Wrapup
November 14, 2022
What should we keep in mind when planning and buying political media in the next campaign season?
Streaming Service Updates
September 12, 2022
Audiences are expanding, along with opportunities for marketers to reach them.
Social Media Strategy 101
July 11, 2022
How do you ensure your social media marketing reaches your audience and meets their consumer needs?
Do’s and Don’ts of Digital Media
May 16, 2022
What are some basic principles to follow when planning and buying digital media?
Paid Media Tactics
March 14, 2022
Some of our favorite techniques to put money behind your message and ensure a successful campaign.
Advantages of Programmatic Buying
January 17, 2022
Programmatic is a force on its own and greatly impactful when combined with other tactics and tools.
Media Tips for Specific Industries
November 15, 2021
These insights can help guide the overall style of a given media strategy, based on the industry of the brand or client.
Rebuilding an Office Culture as COVID Continues
September 15, 2021
Office life has changed forever, but office culture can be stronger than ever.
Integrating Direct Mail in Your Marketing Strategy
July 12, 2021
Direct mail can effectively promote interest and drive readers to conversion and purchase.
Marketing in the ‘New Normal’
May 10, 2021
As we gradually approach a return to ‘normal’ life, how should we meet these new consumer expectations?
Generational Trends in Media Consumption
March 15, 2021
I have noticed a growing convergence of behavior across several generations of consumers.
Media Trends I Like – Cookies Going Away
January 20, 2021
A “cookie-less” web experience is coming soon, spelling big changes for digital advertising.
Updates on AI in Media Buying
February 13, 2023
AI technology is making the media buying and placement process more efficient, effective, and profitable for advertisers
Expected 2023 Media Trends
December 12, 2022
How can next year’s trends in media planning and buying inform your campaign strategies going forward?
Radio Marketing 101
October 17, 2022
The basics of radio advertising and how to get started implementing them into your next campaign.
It’s Time to Upgrade to Google Analytics 4
August 15, 2022
GA4 will be replacing UA entirely in July of 2023, so you should check it out for yourself now.
Telling Stories with Google & Instagram
June 13, 2022
How can each be used to share a brand message in a visualized, engaging way?
What’s Missing From Your Media Strategy?
April 11, 2022
What are a few principles that shouldn’t be forgotten when crafting a media strategy?
Avoiding Media Planning Mistakes
February 14, 2022
Avoiding these common mistakes will improve the effectiveness of your next campaign.
Marketing in the Metaverse
December 13, 2021
Brands will need to build strategies that send a consistent message across traditional and metaverse channels.
Artificial Intelligence in the Media Industry
October 18, 2021
How is AI being used in the media industry, and how can it help your marketing strategy?
Repurpose Your Marketing Content for Multiple Channels
August 16, 2021
Spread your message, grow your audience, and build your brand.
How Programmatic and Influencer Marketing Can Work Together
June 14, 2021
How to extend the reach and exposure of your message.
Marketing Myth: Traditional Media is Dead
April 12, 2021
Traditional media still plays an important role in attracting and retaining customers.
Balancing Traditional and Digital Media
February 16, 2021
Look for ways to mix the two in your media plans for maximum effect.
