Digital media consistently consumes a greater portion of marketing budgets around the world, and shows no signs of slowing down. As the technologies and platforms continue to evolve, the specifics of crafting an efficient digital media strategy can shift daily. 

An effective media strategy isn’t entirely different from a military strategy.  The side with the smartest strategy is the side that wins. What are a few of the main elements and principles one should remember when crafting a media strategy?

You probably know the difference between Owned, Earned, and Paid Media. But as a quick refresher, in the context of social media, Owned Media would be the messages, info, and content that you post on your social media feeds organically.

Agency owners rarely feel fully equipped for the task of creating and maintaining a nimble media plan. But success could be closer than it seems if you avoid a handful of common media planning mistakes. What are some of these?

Thanks to constantly-evolving AI technology and a growing number of online platforms, digital advertising is always changing. To keep up with these changes, one of our greatest tools as marketers is programmatic media buying. Here’s how to use it yourself.

The metaverse really just means surrounding ourselves with the internet.Through VR headsets and rapidly improving VR technology, metaverses will be virtual places where users might have meetings, hang out with distant friends, or even “try on” and buy new clothes.

Ultimately, a good media strategy is customized to each client’s needs, and even around the details of each individual campaign. That being said, what are some general tips to keep in mind when crafting plans for clients in specific industries?

The use of Artificial Intelligence (AI) is ever-present and constantly evolving in every area of our lives. How is it being used in the media industry, and how can it help you with your marketing strategy on your future campaigns?

When the coronavirus pandemic hit, office culture took a backseat to reality as we all scrambled to adapt to new circumstances. As we work toward re-stabilizing our workflow and day-to-day processes, it’s time to build your long term-COVID-19 company culture.