As I’m sure you’re well aware, the expanding role of generative AI in the marketing world has been the subject of endless discussion all this year. While there has been plenty of talk about new tools and services that AI…

Once you’ve decided to partner with a media buying agency to boost your brand’s visibility, the first stage of establishing this partnership is called the onboarding process. This is how you and your new agency partner set up a connection… 

There are many benefits to partnering with a media agency to handle the strategy, buying, and placement of your media campaigns. Whether you’re about to start onboarding with your first media agency partner, choosing a replacement for your current agency…

Programmatic media providers can place your campaign across the entire internet, onto dozens, hundreds, or even thousands of websites, across many different tactics such as display, video pre-roll, CTV/OTT, and more. Programmatic has even expanded beyond the internet with DOOH…

The world’s largest seller of online ads, Google has announced that it is testing a host of new uses for generative artificial intelligence in its campaign creation tools, an upgrade that it says should ease the workflow of digital marketers.

When the economy takes a sudden downturn, many businesses will instinctively slash their marketing budgets in an effort to preserve that bottom line. While it might seem like a logical move, these cuts can actually do more harm than good.

As the media marketing landscape evolves, I believe that adapting your strategy to the specific industry you’re targeting is more important than ever. From higher education to professional services, each industry requires a personalized approach to engage its audience successfully. 

Carefully targeting your audience is a crucial component of every media plan. Without over-generalizing, it is important to recognize that the different generations have shared values, behaviors, preferences, and attitudes towards products and services. What are some of these characteristics?

AI algorithms can analyze data from a variety of sources such as consumer behavior, demographic information, and previous advertising campaigns to predict the best media channels and target audience for a particular advertising campaign. AI also helps automate media buying.