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BI-WEEKLY MEDIA BRIEF
May 2, 2025
Social Media: Facebook parent Meta Platforms on Tuesday launched a separate app for its Meta AI assistant. The move signals CEO Mark Zuckerberg’s move to strengthen the company’s position in the competitive AI landscape, taking on major rivals such as OpenAI and Google.
Source: New York Post
Radio: For those affected by the war in Ukraine to those experiencing the major power outage in Spain and Portugal on Monday, radio remains the go-to medium of communication in moments of crisis. Government officials urge that households keep a wind-up or battery radio in hand in case of blackouts.
Source: Metro
Programmatic: The expansion of self-serve and programmatic ad tools have helped digital video ad spend rise 18% in 2024 to $64 billion, and is projected to grow another 14% in 2025, reaching $72 billion, according to new data from the Interactive Advertising Bureau.
Source: TV Technology
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