At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
June 13, 2025
Social Media: 15 agency leaders recently shared the social media platform updates that they’re tracking closely, and how they’re converting their knowledge of these changes into driving increased engagement and delivering strategic wins for their clients.
Source: Forbes
OTT: Ad-supported streaming hit a total of roughly 100 million subscriptions at the end of the first quarter of 2025, up from 53 million two years prior. Hulu had the largest share at 24%, followed by Peacock at 22%, Netflix at 15%, Paramount+ and Disney+ at 14% each, Max at 8%, and Discovery+ at 3%.
Source: The Wrap
Television: Advertisers have tackled most of the available inventory in NBC’s 2026 broadcast of Super Bowl LX. NBC had been seeking as much as $7 million for a 30-second ad in talks earlier this year. One buyer indicates NBC has told some agencies that it is “out of sale” for Super Bowl ad berths.
Source: Yahoo Sports
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