Keeping a flexible marketing and media strategy has been a common theme for 2020, and I don’t see it disappearing anytime soon. With consumer trends in a constant state of flux, it’s important to reframe your goals, placement, and KPIs.

Running a firm that specializes in media buying, placing, and managing, I throw around the phrase ‘omni-channel’ on the regular. What exactly does that mean from a media strategy perspective? Omni-channel focuses on increasing presence across multiple platforms and channels…

A “current trend” on my radar is the success and opportunity afforded in remarketing (retargeting) ads. This tactic isn’t some new, fancy phenomenon, yet it’s not widely accepted across the board. Why not? They’re an incredible opportunity to increase your ROI.

Our primary function at Mosaic Media is planning, negotiating, buying, and managing media placement for our roster of clients. While the entire process is time intensive and complex, the planning portion seems to be the most mysterious to our partners.

I’m already prepping Mosaic clients and partner agencies for 2021 planning. Despite the fact that 2020 has been a marketing and advertising rollercoaster, we have to move forward with what we have and start working out plans for next year.

Personalizing your ads is important. Not only do consumers want to see personalized ads, I’m also watching as businesses are being backed into a corner with no other choice but to optimize that data and take action to implement this