Both broadcast and cable are seeing steady decline on a yearly basis while streaming continues to grow. In addition, more streaming platforms are moving to offer ad-supported versions of their previously subscription-only services, expanding their potential audiences and the opportunities.

Google Analytics is a fairly vital tool for any business when it comes to optimizing their web content, learning more about customers, and how they engage with your marketing efforts. In 2020, Google introduced an update that it called GA4. 

For years now, social media has been an important tool to engage audiences, create communities, and to drive site traffic and purchases. Over 40% of Americans use social media to interact with brands before moving on to buying a product.

Short video clips can be a very effective element of your content marketing. Instagram has a Story feature, and Google offers its own Web Story option. While similar, notable differences exist and each has its own benefits and best practices.

Digital media consistently consumes a greater portion of marketing budgets around the world, and shows no signs of slowing down. As the technologies and platforms continue to evolve, the specifics of crafting an efficient digital media strategy can shift daily. 

An effective media strategy isn’t entirely different from a military strategy.  The side with the smartest strategy is the side that wins. What are a few of the main elements and principles one should remember when crafting a media strategy?

You probably know the difference between Owned, Earned, and Paid Media. But as a quick refresher, in the context of social media, Owned Media would be the messages, info, and content that you post on your social media feeds organically.

Agency owners rarely feel fully equipped for the task of creating and maintaining a nimble media plan. But success could be closer than it seems if you avoid a handful of common media planning mistakes. What are some of these?

Thanks to constantly-evolving AI technology and a growing number of online platforms, digital advertising is always changing. To keep up with these changes, one of our greatest tools as marketers is programmatic media buying. Here’s how to use it yourself.