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BI-WEEKLY MEDIA BRIEF
October 2, 2026
AI: A growing number of consumers are using AI to choose their next car purchase. The CEO of Fiat says this change is already influencing the way Stellantis, the parent company of Chrysler, Dodge, Jeep and Ram, is advertising to customers.
Source: Stellantis Ad Strategy Shifts as Buyers Turn to AI for Car Shopping – USA Today
Television: Gray Media said it expects stronger political advertising revenue in the third quarter and raised the low end of its total revenue outlook, now expecting political advertising revenue of $188 to $195 million, up from its Aug. 7 forecast of $165 to $185 million.
Source: Gray Media Lifts Revenue Outlook –TV News Check
Social Media: TikTok Shop’s combination of addictive entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.
Source: Why Sephora Released a Beauty Set Exclusively on TikTok Shop – Digiday
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