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BI-WEEKLY MEDIA BRIEF
September 20, 2024
Social Media: Senators Dick Durbin (D-Ill.) and Mike Braun (R-Ind.) have introduced bipartisan legislation to confront misleading prescription medication marketing by telehealth firms and social media influencers. The FDA has not updated its guidance on drug promotion over social media in a decade.
Source: The Hill
Television: The presidential candidates and their allies plan to spend more than half a billion dollars on television and radio advertising over the final seven weeks of the campaign. The state where the candidates and their allies plan to spend the most money on advertising is Pennsylvania: $133 million in all.
Source: The New York Times
PPC: Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates offer advertisers expanded creative options and enhanced targeting capabilities.
Source: Search Engine Land
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