At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
September 6, 2024
Social Media: As the creator economy soars to $250 billion in value, The University of Texas at San Antonio recently announced a new bachelor’s program in digital media influencing. Those who complete the program will learn skills in editing, designing, marketing, communications and more.
Source: MSN
Television: Americans now get political news and information through dozens of platforms and tens of thousands of sources. But TV remains the most important medium in American politics, where campaigns will still spend the bulk of their war chests to persuade voters.
Source: The Atlantic
PPC: Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting in Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach.
Source: Search Engine Land
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
