2022 has been a dynamic year in the media industry, and the changes to marketing technology and opportunity don’t appear to be slowing down. As we approach 2023, what trends in media planning and buying are seen for next year?

Political season is finally over, and viewers finally get a rest from the deluge of campaign ads that have been running all year. And marketers get a rest from the struggle of trying to place ads in crowded media markets!

Second only to print publications, radio is the oldest form of traditional media. But traditional broadcast radio still has the highest reach of any medium and continues to demonstrate effectiveness. So what are the basic principles of radio marketing  plans?

Both broadcast and cable are seeing steady decline on a yearly basis while streaming continues to grow. In addition, more streaming platforms are moving to offer ad-supported versions of their previously subscription-only services, expanding their potential audiences and the opportunities.

Google Analytics is a fairly vital tool for any business when it comes to optimizing their web content, learning more about customers, and how they engage with your marketing efforts. In 2020, Google introduced an update that it called GA4. 

For years now, social media has been an important tool to engage audiences, create communities, and to drive site traffic and purchases. Over 40% of Americans use social media to interact with brands before moving on to buying a product.

Short video clips can be a very effective element of your content marketing. Instagram has a Story feature, and Google offers its own Web Story option. While similar, notable differences exist and each has its own benefits and best practices.

Digital media consistently consumes a greater portion of marketing budgets around the world, and shows no signs of slowing down. As the technologies and platforms continue to evolve, the specifics of crafting an efficient digital media strategy can shift daily. 

An effective media strategy isn’t entirely different from a military strategy.  The side with the smartest strategy is the side that wins. What are a few of the main elements and principles one should remember when crafting a media strategy?