Flexibility has been a driving component of 2020 media strategies as we all work to navigate the difficulties brought on by lockdown orders or an ever-changing array of advertising outlets. I’ve pushed my team to be prepared rather than reactive.

This year has created a large population of people eager to feel connected and striving for more personal communication, and they want that communication however they can get it. Sending mail will definitely catch eyes when consumers open their mailboxes.

In the past, QR Codes were typically used to drive traffic to a static landing page with information about the product or service being offered. Courtesy of the pandemic, brands/businesses started thinking outside the box to keep messaging consistent. Services

Programmatic buying is taking over the media world across all tactics – display, video, social, and even moving into OOH ads. Programmatic advertising is a key element of any media strategy I build for clients, but what exactly is it?

Keeping a flexible marketing and media strategy has been a common theme for 2020, and I don’t see it disappearing anytime soon. With consumer trends in a constant state of flux, it’s important to reframe your goals, placement, and KPIs.

Running a firm that specializes in media buying, placing, and managing, I throw around the phrase ‘omni-channel’ on the regular. What exactly does that mean from a media strategy perspective? Omni-channel focuses on increasing presence across multiple platforms and channels…

A “current trend” on my radar is the success and opportunity afforded in remarketing (retargeting) ads. This tactic isn’t some new, fancy phenomenon, yet it’s not widely accepted across the board. Why not? They’re an incredible opportunity to increase your ROI.

Our primary function at Mosaic Media is planning, negotiating, buying, and managing media placement for our roster of clients. While the entire process is time intensive and complex, the planning portion seems to be the most mysterious to our partners.

I’m already prepping Mosaic clients and partner agencies for 2021 planning. Despite the fact that 2020 has been a marketing and advertising rollercoaster, we have to move forward with what we have and start working out plans for next year.