At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
November 15, 2024
Social Media: Giving money to prominent celebrities and social media stars was a theme of the Kamala Harris campaign. FEC filings show the campaign gave almost $4 million to Village Marketing Agency, a company that worked to recruit thousands of social media influencers to boost Harris online.
Source: Washington Examiner
Programmatic: Advertisers find it challenging to vet audio inventory at scale. That’s the motivation behind why SoundCloud is now selling its display and video ads via open auction and programmatic private marketplace (PMP) deals that combine multiple types of inventory.
Source: AdExchanger
PPC: Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. The new tools help agencies streamline media buying and access premium inventory.
Source: Search Engine Land
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