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BI-WEEKLY MEDIA BRIEF
November 1, 2024
Social Media: After a single TikTok video went viral with over 16 million views, one Chicago restaurant sold out every day for a month. Two months later, the business is still feeling the effects of this small but highly effective influencer marketing campaign.
Source: ABC 7 Chicago
YouTube: YouTube has introduced an update to its Analytics capabilities, offering format-specific filtering for tracking realtime views. This allows creators to track immediate performance by content type, identify trending formats in realtime, and make data-driven decisions about content scheduling.
Source: Search Engine Journal
PPC: Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. These ads could benefit from higher interaction rates, as video ads often outperform static ones in terms of engagement.
Source: Search Engine Land
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