Blog

Biweekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact […]

The Enduring Power of Broadcast TV, Radio, and Direct Mail

In this era that’s dominated by digital marketing, it’s easy to overlook or forget the enduring effectiveness of traditional media. While social media ads and streaming campaigns get most of the attention, broadcast television, radio, and direct mail remain effective. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

New Ad Opportunities on Prime Video and Beyond

If you’ve been keeping a close eye on the evolving landscape of video advertising, you’ll be excited to know about the latest developments. Prime Video, among other platforms, has introduced new ad inventory opportunities, reshaping how brands engage with audiences. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Newest AI Innovations in Media Marketing

In 2024, AI technologies have evolved beyond basic automations and data analytics, offering novel and innovative solutions that are transforming the advertising landscape. This blog post delves into the cutting-edge ways AI is used to enhance media planning and placement. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Media Marketing for Different Industries

As the media marketing landscape evolves, I believe that adapting your strategy to the specific industry you’re targeting is more important than ever. From higher education to professional services, each industry requires a personalized approach to engage its audience successfully.  Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Retargeting Ads: The Game Changer in Media Marketing

In the world of digital marketing, reaching your target audience with your message may be just the first step. Following this audience and continuing to expose them to your message can have tremendous impact on the success of your campaign. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Top Trends in Political Media Buying

My experience has been that the political stage is constantly evolving, and so is the way campaigns reach voters. We are well past the days of relying on grainy TV ads and town hall appearances to spread a campaign message. Today, political media buying is coordinated across a diverse traditional and digital landscape, demanding agility, […]

Expected Key Media Buying Trends in 2024

As we head into a new year, I see the media buying landscape continuing to evolve at a rapid pace. In 2024, the convergence of traditional, digital, and social media platforms will present both challenges and opportunities for brands and… Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Your 2024 Media Marketing Budget

2024 approaches, and you are likely in the process of putting together your media marketing budgets for the next year. But there should still be time to keep some of these trends and strategies in mind for consideration as you… Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Evolving Ethics Around Generative AI

As I’m sure you’re well aware, the expanding role of generative AI in the marketing world has been the subject of endless discussion all this year. While there has been plenty of talk about new tools and services that AI… Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]