At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
October 4, 2024
Social Media: The rise of e-commerce that pushes consumers to make decisions based on social media ads and promotional videos has profoundly affected Gen Z’s shopping habits, according to a 2024 survey. Apps like TikTok and Instagram are doubling down on their role as merchants.
Source: The Charlotte Observer
YouTube: Some users are not happy with YouTube’s new pause screen ads, now widely available to all advertisers. Unhappy users are saying the ads interfere with the viewing experience in a new and frustrating way, especially if you’re trying to analyze or take a closer look at something in the video.
Source: Gadget Review
PPC: Google has rested its case in the trial over allegations of monopolizing ad tech markets. If Google loses this ad tech trial, it may become easier for advertisers and publishers to switch ad tech platforms. Closing arguments are scheduled for Nov. 25th.
Source: Reuters
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
