The Newest AI Innovations in Media Marketing
April 15, 2024
In 2024, AI technologies offer novel and innovative solutions that are transforming the advertising landscape.
Retargeting Ads: The Game Changer in Media Marketing
February 12, 2024
Retargeting ads have emerged as a powerful tool, transforming how businesses reach and engage with their audience.
Expected Key Media Buying Trends in 2024
December 11, 2023
Trends and strategies to keep in mind for consideration as you finalize your plans.
Evolving Ethics Around Generative AI
October 16, 2023
What are the latest issues around generative AI and media marketing?
What Should You Ask Your Media Agency?
August 14, 2023
With these general questions in mind, you should be able to establish a strong foundation to your partnership.
Google Expands its Range of AI Tools
June 12, 2023
The world’s top seller of online ads is testing and launching new tools to ease the workflow of digital marketers.
A (re-)Introduction to Programmatic Media Buying
April 17, 2023
Programmatic is taking over media buying, and will likely become a component of all your future campaigns.
Updates on AI in Media Buying
February 13, 2023
AI technology is making the media buying and placement process more efficient, effective, and profitable for advertisers
Expected 2023 Media Trends
December 12, 2022
How can next year’s trends in media planning and buying inform your campaign strategies going forward?
Radio Marketing 101
October 17, 2022
The basics of radio advertising and how to get started implementing them into your next campaign.
It’s Time to Upgrade to Google Analytics 4
August 15, 2022
GA4 will be replacing UA entirely in July of 2023, so you should check it out for yourself now.
Telling Stories with Google & Instagram
June 13, 2022
How can each be used to share a brand message in a visualized, engaging way?
What’s Missing From Your Media Strategy?
April 11, 2022
What are a few principles that shouldn’t be forgotten when crafting a media strategy?
Avoiding Media Planning Mistakes
February 14, 2022
Avoiding these common mistakes will improve the effectiveness of your next campaign.
Media Marketing for Different Industries
March 11, 2024
From higher education to professional services, each industry requires a personalized approach to engage its audience successfully.
Top Trends in Political Media Buying
January 15, 2024
What are the key trends to embrace this campaign season to win hearts and minds (and votes)?
Your 2024 Media Marketing Budget
November 16, 2023
Onboarding with a Media Agency
September 11, 2023
How you and your new agency partner set up a connection and get on the same page in regards to your media buying needs.
To Really Compete, Use a Direct Seat
July 17, 2023
All programmatic media buyers are not created equal.
How Smart Marketers Thrive During Economic Downturns
May 15, 2023
By being flexible and creative, you can turn a problem into an opportunity.
Identifying Audiences by Generation
March 13, 2023
What are some of the unique characteristics, behaviors, and personality traits of each current generation?
New Year, New Media Planning
January 16, 2023
As we begin the new year, what are some tips and guidelines to smooth the media planning and buying process?.
2022 Political Media Wrapup
November 14, 2022
What should we keep in mind when planning and buying political media in the next campaign season?
Streaming Service Updates
September 12, 2022
Audiences are expanding, along with opportunities for marketers to reach them.
Social Media Strategy 101
July 11, 2022
How do you ensure your social media marketing reaches your audience and meets their consumer needs?
Do’s and Don’ts of Digital Media
May 16, 2022
What are some basic principles to follow when planning and buying digital media?
Paid Media Tactics
March 14, 2022
Some of our favorite techniques to put money behind your message and ensure a successful campaign.
Advantages of Programmatic Buying
January 17, 2022
Programmatic is a force on its own and greatly impactful when combined with other tactics and tools.
