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BI-WEEKLY MEDIA BRIEF
July 25, 2025
Social Media: 75% of B2B buyers use social media for purchasing advice and almost all consumers now make a purchase inspired by an influencer, as revealed in this new playbook on Q4 holiday marketing.
Source: Forbes
Radio: Last year, the FCC granted broadcasters the authority to use FM boosters that retransmit station signals, with up to 3 minutes of booster-localized programming per hour. Now, advertiser interest is rising, thanks to the ability to add geotargeting to radio campaigns.
Source: Radio Ink
Print: A new report highlights direct mail’s dominance in U.S. telecom marketing for 2025, with 92% of telecom leaders reporting it delivers the highest profitability and 96% noting the best response rates. 90% of U.S. telecom companies have increased their direct mail budgets, prioritizing it over email.
Source: Post Grid
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