BI-WEEKLY MEDIA BRIEF
January 17, 2025

Social Media: With a potential TikTok ban set to take effect in the U.S. this weekend, both users and advertisers are exploring several alternative platforms. These movements reflect a broad strategy of risk mitigation, preparing for a scenario where TikTok might no longer be available in the U.S. market.
Source: Mosaic Media

Programmatic:  DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory. This will offer buyers access to premium, brand-safe inventory through their preferred demand-side platform and sell-side platform across all DirecTV endpoints.
Source: TV Tech

Television: TV providers’ and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said when discussing the launch of “universal ads,” a solution that lets marketers buy TV ads from a variety of media companies in one place.
Source: Tech Crunch

 

 

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