At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
April 17, 2025
AI: TikTok is powering up its AI-powered generation tools for advertisers by integrating the latest Seedance 2.0 video generation model into its Symphony ad creation tool kit. The model underwent extensive testing to ensure it complied with safety standards and intellectual property restrictions.
Source: Social Media Today
Television: A new survey from Video Advertising Bureau (VAB) finds that TV news remains consumers’ most trusted news source, and that key consumer groups for advertisers are more likely to turn to TV rather than social media for breaking news.
Source: TV Technology
Social Media: Online advertising will account for nearly $1.5 trillion of revenue by 2030, up from $935 billion in 2025, according to new research. Social media ad revenue specifically will grow by 19% this year, compared to a 9% increase in non-social online ads.
Source: Hollywood Reporter
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
