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BI-WEEKLY MEDIA BRIEF
May 1, 2025
AI: LinkedIn is trying out a new tool that enables users to try out the latest AI models from OpenAI, Anthropic, Google, Microsoft and others, as a means to “taste test” their outputs, and find the best AI tool for their needs. Crosscheck is now live for LinkedIn Premium members in the U.S.
Source: Social Media Today
Television: Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. It utilizes sales lift results from hundreds of historical Nielsen One Ads campaigns as the basis for its analysis and predictions.
Source: TV Technology
Social Media: Instagram announced an update to its content metrics, with an improved Insights UI that makes it easier to access key performance elements from the home screen. The platform also expanded engagement data notes to help measure content performance.
Source: Social Media Today
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