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BI-WEEKLY MEDIA BRIEF
June 28, 2024
Social Media: Democrats will open the door for social media influencers to cover their political convention in Chicago this summer ahead of the U.S. presidential election, a first for the party as it seeks to connect with voters beyond the reach of traditional media.
Source: Reuters
Television: A movement is growing in Congress to ban pharmaceutical advertising from television as well as social media. Direct-to-consumer pharmaceutical advertising is already banned in all other countries except for the U.S. and New Zealand.
Source: New York Times
Radio: Just in time for a busy political season, a new study from Nielsen shows that audio advertising is more engaging than digital or video, and that adding radio to a media mix resulted in a 23% lift in reaching so-called unaffiliated/swing voters. Source: Radio Ink
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