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BI-WEEKLY MEDIA BRIEF
May 31, 2024
Social Media: Despite growing calls to limit the use of social media by children and teens, the newest studies by medical researchers show no evidence that social media use causes an increase or decrease in depressive symptom levels over time.
Source: Medical Xpress
Television: Brands have been preparing for the inevitable decline of television for years, though many had held out hope that the rise of ad-supported streaming TV would plug the gap. But costs and lack of consistent measurement standards are frustrating brands and agencies.
Source: Wall Street Journal
Radio: 70% of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. In response, more spending is being directed toward native ads, which are expected to soon conquer the programmatic ecosystem.
Source: Forbes
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