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BI-WEEKLY MEDIA BRIEF
July 10, 2025
AI: Last month, two industry leaders shared their vision for the next phase of AI that won’t be defined by bigger models or more assistants, but by how effectively organizations connect intelligence across systems, teams and workflows.
Source: As AI Tools Multiply, Cadent and Google Cloud Make the Case for Connected Advertising Intelligence – AdExchanger
Television: It appears as if Nielsen is preparing to find yet another way to keep sports viewership trending upward ahead of the upcoming football season.The audience-measurement firm plans to formally roll out a new co-viewing initiative “as soon as September.”
Source: Study: Nielsen eyes further methodology changes ahead of football season – Yahoo Sports
Social Media: The signs are not looking great for Meta’s expanded artificial intelligence ambitions. The company is now looking to add more charges to access its advanced AI tools as it works to offset its massive investment into infrastructure and development.
Source: Meta will charge for access to advanced AI features – Social Media Today
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