At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
June 12, 2025
AI: AI-generated marketing content in the form of testimonials, endorsements, and synthetic content may create more risk than reward for mortgage marketers. In addition to FTC rules, State legislators are also now acting on AI and consumer protection.
Source: Housing Wire
Television: Ad revenue for the 2026 FIFA World Cup is projected to more than double for Fox Sports and Telemundo. This significant increase in ad spend highlights the continued power of major live events in traditional broadcast, which media buyers should consider for clients with large-scale awareness goals.
Source: TV News Check
Social Media: Meta has announced new AI-powered messaging features, including expanded access to its business agents, which can respond to customers on a brand’s behalf; improved business discovery on WhatsApp; and an AI builder platform for more advanced agentic experiences.
Source: Social Media Today
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