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BI-WEEKLY MEDIA BRIEF
May 29, 2025
AI: Since OpenAI’s ad pilot on ChatGPT launched in February, advertisers have reported chronic underdelivery, with campaigns falling well short of their targeted impressions, leaving budgets unspent and results hard to justify, according to several ad execs who all asked to remain anonymous.
Source: DigiDay
Television: Converged TV ad spending in the U.S., which combines traditional and connected TV (CTV) ad dollars tied to live games and the programming around them, will reach $20 billion in 2027 and climb to nearly $25 billion by 2030, according to a new report.
Source: AdWeek
Social Media: LinkedIn is now one of the most-cited sources for AI chatbot answers, especially for business-related queries. A new report shows that YouTube remains a key reference point, but LinkedIn’s collection of expert contributors, who are often sharing actual experience, is clearly valued by AI tools.
Source: Social Media Today
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