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BI-WEEKLY MEDIA BRIEF
March 6, 2025
Social Media: A new report shows that brands saw their biggest growth on TikTok, but organic reach is drying up on Instagram for all post types on the platform. Facebook also remains largely flat, though both Meta platforms remain reliable reach drivers, rather than primary growth accelerators.
Source: Social Media Today
Television: Nielsen has introduced more than 200 new advanced audiences segments in a move designed to help marketers move beyond traditional audience demos. The new segments are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE.
Source: TV Technology
AI: Social media platforms are walking an awkward tightrope of promoting their AI tools while restricting overuse of the same tools. X recently vowed to implement new measures to combat the rise of AI-powered bots, while still promoting the use of its own Grok AI chatbot to assist with post creation.
Source: Social Media Today
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