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BI-WEEKLY MEDIA BRIEF
January 9, 2025
Social Media: Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. This is a major change for anyone using Facebook for business, notably publishers who share links to their posts in the app.
Source: Social Media Today
Radio: With the health club industry projected to grow 8% in 2026, a new report shows AM/FM radio overindexing for the vertical, creating a year-round opportunity for advertisers. 13% of radio listeners reported using a health club in the past year, compared to 11.6% of the general market.
Source: Radio Ink
AI: Google’s Asset Studio, powered by the Nano Banana Pro AI model, is expected to add new capabilities like bulk image editing, lifestyle scene creation featuring up to five products at once, and automatic seasonal variations, all available at no additional cost to Google Ads users.
Source: Merca 2.0
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