At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
December 12, 2025
Social Media: LinkedIn has announced some new ad options designed to help marketers tap into the rising popularity of the platform, including “Reserved Ads” (appearing in the first ad slot on the feed on a given day or date range), ad personalization, and AI ad variants.
Source: Social Media Today
Radio: Audio’s share of global advertising is projected to shrink from 4.48% in 2024 to 4.15% in 2025, 3.95% in 2026, and just 3.08% by 2030. The projections attribute the contraction to advertiser migration toward digital video, commerce-based platforms, and AI-optimized experiences.
Source: Radio Ink
AI: OpenAI is trying to reassure paying users after ChatGPT displayed what looked like ads from brands like Target and Peloton. In response, OpenAI said those prompts were recommendations for apps built on the ChatGPT platform, with “no financial component.”
Source: Search Engine Land
Also, big news from us! Mosaic Media has formed a strategic partnership with MSI Communications, uniting two respected agencies with complementary strengths to deliver greater value to clients. This move reflects the industry’s evolution, as digital media continues to outpace traditional channels and must be supported with breakthrough creative.
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