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Press Release

From left to right: Arturo Cosio, VP of Account Services, Mosaic Media; Kris Miller, President, MSI; Laurie Fagnani, MSI founder; Mary Ann Pruitt, CEO Mosaic Media;  Karen Miovas, VP, MSI; and Will Caynor, VP, Media Services and Operations, Mosaic Media

FOR IMMEDIATE RELEASE
OCTOBER 29, 2025
Contact: Art Cosio
[email protected]
907-929-9050


Mosaic Media and MSI Communications Announce Strategic Partnership
Alaska’s top creative agency joins Alaska’s largest digital media firm to better serve clients

ANCHORAGE, AK – Mosaic Media and MSI Communications  announced their intent to form a strategic partnership — the largest of its kind in Alaska — uniting two respected agencies with complementary strengths to deliver greater value to clients.

“We’ve spent years honing our digital media skills on the national stage,” says Mary Ann Pruitt, Founder and CEO of Mosaic Media. “Now, teaming up with Alaska’s renowned creative agency, MSI, we can bring our expertise home to Alaska to address the rapidly evolving needs of the marketplace.”

Mosaic Media is recognized for its proven expertise in media strategy, programmatic advertising, and data-driven campaigns. MSI Communications brings three decades of experience as a full-service agency known for innovative creative, advertising, and PR service for some of the most recognized brands in Alaska.

The partnership, anticipated to be finalized later this year, expands Mosaic’s history of supporting national brands while staying deeply connected to Alaska. It will also give local Alaska businesses access to sophisticated, national-level media strategies and fully integrated campaigns.  This move reflects the industry’s evolution, as digital media continues to outpace traditional channels and must be supported with breakthrough creative.

“It’s a perfect match of skills and culture. This ensures the agency, which is built on long-term relationships with the state’s leading industries, is poised for even greater success,” says Laurie Fagnani, Founder and CEO of MSI Communications.

“For our team, it’s a tremendous opportunity” adds Kris Miller, President of MSI Communications. “They’ll work cohesively with a team of talented digital media specialists, giving us more depth and breadth in house, closer to the client, while better serving the Alaska communities that we care so deeply about.”

 
About Mosaic Media
Mosaic Media is an Alaska-owned media strategy and buying agency with expertise in programmatic advertising, digital strategy, and data-driven campaign management. Serving both regional and national brands, Mosaic delivers large-market sophistication with boutique-level service.


About MSI Communications
MSI is Alaska’s leading full-service communication firm, serving clients in the tourism, oil and gas, mining, and transportation industries and Alaska Native corporations. Established in 1995, MSI has been recognized with hundreds of industry awards and honors for its creative work, digital savviness, and campaign results.

Media Contact:

Art Cosio
Mosaic Media
[email protected]
907-929-9050

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Why We're Different

Thanks to the volume of media that we manage, our partners have two key advantages—they have an agency that’s working to make their budget go as far as it can, and our agency is able to leverage our buying power to bring the most efficient and cost effective schedules to our clients. We’ve had the opportunity to analyze our client budgets after they migrate their media to us, and we’ve found that clients save an average of 33% while increasing their overall reach. That’s like an immediate 33% increase to your existing budget.

I’ve worked with Mosaic Media for over a year now and in that  time I’ve seen tremendous value (and time savings!). The team is helpful and responsive and able to negotiate better rates for my clients then I was able to do on my own. We are now getting more (value) for our clients for the same budget.

Sue Richardson
Vice President, Client Success

We Go The Extra Mile

We understand the power of reaching the right audience with tailored messages at the perfect moment. Through meticulous data analysis, market research and leveraging advanced tools, we identify and engage with the most receptive target segments.

We Go The Extra Mile

Our team's dedication to precision targeting ensures that our clients' campaigns are optimized for maximum impact, delivering measurable results and driving business growth in today's competitive landscape. We pull together to develop comprehensive strategies and execute campaigns that surpass expectations.
Mosaic Media offers full transparency

Double Transparency

First, our honesty and integrity provide a transparent collaborative process that you can trust. We will explain our placement strategies before implementation, and provide full reporting afterward to show their effectiveness.

Double Transparency

Secondly, our involvement in your campaigns is only as visible to your client as you wish. You can tout us as your media buying resource or we can remain behind the scenes as a purely invisible partner.
Mosaic Media has national reach

National Reach

Our leadership spent years in media sales, breaking regional and national sales records. This internal experience provides knowledge of how to motivate media channels to offer their most competitive rates and most effectual frequency schedules and placement locations.

National Reach

Since moving to the buying side of media placement, we have acquired extensive experience buying and placing nationwide media on all platforms.
Mosaic Media flexible partnership

Flexibility

We seek only positive, mutually-beneficial partnerships without conflict or contention. We only want the work you are comfortable taking off your plate.

Flexibility

Mosaic Media can take on as little or as much of your media buying responsibilites as you consider appropriate, and can even provide training for your own staff to improve your internal media buying processes.
Mosaic Media reduces overhead

Offload Your Overhead

Using Mosaic Media to place your campaign media frees up more time and resources for you to focus more directly on the creative elements of the campaign (the fun stuff!).

Offload Your Overhead

Keeping your team dedicated to content creation and unencumbered with the mechanics of its distribution will ensure a higher quality product and a happier client.
Mosaic Media budget savings

Get Ready to Save

Upon assuming the media buying functions from other agencies, our nationally-recognized media buyers have found cost savings unfailingly - and often quite dramatically.

Get Ready to Save

With Mosaic Media handling your media buying, you can confidently expect more impressions for a lower cost... enabling you to reduce your media budget or use the leaner prices to extend your clients' message even further.