At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
November 28, 2025
Social Media: TikTok is the latest social platform to add an option to limit the amount of AI-generated content that appears, with the platform rolling out a new slider in its “Manage Topics” tool that will enable users to reduce the presence of AI content in their “For You” feed.
Source: Social Media Today
Radio: 72% of consumers return to small businesses every holiday season. What’s the best local medium to get consumers to walk through a small business? Broadcast radio. 58% of consumers who plan on shopping on Small Business Saturday tune in AM/FM radio, per MRI Simmons.
Source: Radio Matters
AI: Earlier this week, ChatGPT and Perplexity introduced new AI-driven shopping experiences to deliver more personalized product discovery and guidance. Both are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior.
Source: Search Engine Land
Also, big news from us! Mosaic Media has formed a strategic partnership with MSI Communications, uniting two respected agencies with complementary strengths to deliver greater value to clients. This move reflects the industry’s evolution, as digital media continues to outpace traditional channels and must be supported with breakthrough creative.
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