At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
November 14, 2025
Social Media: Instagram has added a new “Competitive Insights” element to its Professional Dashboard, where you can choose up to 10 accounts to compare your performance against, with side-by-side comparison data on relative follower growth and posting frequency.
Source: Social Media Today
Radio: iHeartMedia is aiming to bring the TikTok experience to AM/FM radio for the first time with the launch of a new, fast-paced national broadcast and digital audio channel inspired by the short-form video platform’s culture, music, and creators.
Source: Radio Ink
AI: This year’s AI-generated holiday ad from Coca-Cola received a similar amount of backlash and criticism as last year’s ad, but the creators of this year’s ad insist that it took more human creativity than the critics realize.
Source: Yahoo Entertainment
Also, big news from us! Mosaic Media has formed a strategic partnership with MSI Communications, uniting two respected agencies with complementary strengths to deliver greater value to clients. This move reflects the industry’s evolution, as digital media continues to outpace traditional channels and must be supported with breakthrough creative.
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