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BI-WEEKLY MEDIA BRIEF
October 3, 2025
Social Media: The White House is reporting that a deal will be signed this week, ensuring that TikTok’s U.S. operations will be controlled by a new joint venture, which will be majority-owned by U.S. investors. Oracle will oversee the re-creation of a new, U.S.-only version of TikTok’s algorithm.
Source: Social Media Today
Radio: Edison Research’s Share of Ear Q2 2025 findings show AM/FM capturing 45% of daily time spent with ad-supported audio among ages 18–34. Podcasts account for 32%, while ad-supported streaming services come in at 22%. Satellite radio barely registers at 1%.
Source: Radio Ink
Programmatic: Nexxen has announced the first-to-market global capability to programmatically activate native Smart TV advertising inventory through its demand-side platform, Nexxen DSP. Ads would reach viewers browsing content on their Smart TV home screens as they decide which program to watch.
Source: Yahoo Finance
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