At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
September 5, 2025
Social Media: Snapchat is looking to help app advertisers improve their campaign results in the app, with the introduction of a range of new promotional options, including updated app ad formats, revised bidding strategies, improved targeting tools and more.
Source: Social Media Today
CTV: Spending on political ads is projected to hit a new record in this midterm season with a total of $10.8 billion. This cycle’s boost is largely expected to come from CTV, which will surge to $2.5 billion, growing by 2% and earning a spot as the fastest-growing media type.
Source: CNBC
Email: Google is once again facing accusations that its Gmail filters unfairly target Republican fundraising emails. This time, the charge comes not from campaign operatives but from the head of the Federal Trade Commission. Google denied any claims of political bias.
Source: Money Control
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
