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BI-WEEKLY MEDIA BRIEF
October 16, 2026
AI in Advertising: Agentic ad buying is no longer hypothetical and, so far at least, it seems to operate with fewer mess-ups than consumer–facing agents, so long as there’s a human making all the final decisions.
Source: How Does Agentic Buying Work in CTV? – AdExchanger
Television: Disney has finalized plans to add several simulcasts to its Super Bowl LXI coverage, a move that brings the game to more Disney-controlled outlets and buttresses the company’s goal of setting a U.S. viewership record from the game.
Source: Disney Stacks Super Bowl Lineup With Even More Alt-Casts – Front Office Sports
Social Media: Meta is removing placement exclusions in order to give its ad system more options to display ads wherever its AI-guided ad serving process determines that they’ll work best. So far, Meta has removed placement controls for ads that use the engagement, leads, app promotion or sales objectives.
Source: Meta Offers Updated Ad Placement Control Guidance – Social Media Today
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