At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
September 18, 2026
AI: U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage+ or Google’s Performance Max.
Source: More Ad Dollars Are Handled by AI Tools – Digiday
Television: LG has denied allegations made by a gaming site that its smart TVs eavesdrop on users even when turned off. The site claims they extracted transcripts of conversations captured by the TV’s microphone and logged info about other devices on the same network.
Source: LG Denies its TVs Eavesdrop on Users –PC Mag
Social Media: Snapchat has announced a suite of new advertising updates called the Commerce Power Pack that is designed to support advertisers during the holiday shopping season.
Source: Snapchat Promises Advertisers Faster Conversions – Marketing Dive
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