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BI-WEEKLY MEDIA BRIEF
June 26, 2025
AI: Warner Bros. Discovery is upgrading its ad-tech stack with expanded agentic AI capabilities supported by cloud-computing partner Amazon Web Services. AI agents will be used for media planning, dynamic forecasting, real-time campaign optimization and closed-loop measurement.
Source: Warner Bros. Discovery revamps ad-tech stack around
agentic AI, AWS – Marketing Dive
Television: Younger viewers place a higher value on ad relevance and are more open to targeted ad experiences even though they are more likely to be multitasking and potentially distracted while watching TV.
Source: Study: Younger Viewers More Distracted
But More Receptive to Ads – TV Technology
Social Media: Reddit announced new ad options, including free-form ads, which take inspiration from engaging Reddit posts; tailored creative assets, which propose ad formats based on audience personas; Redditor highlights; and updated shopping ad formats.
Source: Reddit launches more integrated ad options
to assure shoppers – Social Media Today
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