At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
February 20, 2025
Social Media: TikTok’s U.S. Data Security Joint Venture (USDS JV) announced that it’s bringing their popular Local feed option to U.S. users, providing a means for users to narrow their search and engagement to local creators and businesses in the app.
Source: TikTok USDS JV
Television: Comcast Advertising and Adara are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. Their new solution connects Comcast’s premium video viewing data to Adara’s first-party booking data and revenue to deliver campaign insights.
Source: TV Technology
AI: LinkedIn has shared some new insights into the adoption of the latest artificial intelligence tools in the workforce. They reveal how B2B marketers specifically are incorporating the latest AI models and lists the most common AI skills being added to member profiles.
Source: Social Media Today
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
