At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
Contact Info
-
Phone (907) 929-9050
-
Email [email protected]
BI-WEEKLY MEDIA BRIEF
February 6, 2025
Social Media: A new report from TikTok looks at data from a range of major brands to ascertain how different ad approaches contribute to sales. The report is based on “econometric analysis” which isolates TikTok’s incremental contribution to sales, separate from other marketing activities.
Source: Social Media Today
Television: Nielsen will launch a pilot program leveraging a new methodology enhancement to account more accurately for co-viewing, beginning with Super Bowl LX on NBC. The program will use Nielsen’s proprietary wearable measurement devices and better reflect total viewership for programming, especially live events.
Source: TV Technology
AI: According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch.
Source: Social Media Today
Want to read more? Submit your email below to get our weekly updates on media news and trends!
Share this post:
