At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
October 31, 2025
Social Media: While its fate in the U.S. remains unclear, TikTok is also pushing back against EU regulators, who are now moving forward with a new investigation that could result in significant fines for TikTok, and enforce new working arrangements for the app.
Source: Social Media Today
Radio: A new study finds AM/FM radio lifting awareness, familiarity, and trust for an online healthcare brand across eight major US markets. Pharmaceutical spending on network radio is already up 9.3% year-to-date through August 2025.
Source: Radio Ink
Programmatic: Comcast Advertising will soon unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time.
The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP).
Source: TV Technology
Also, big news from us! Mosaic Media has formed a strategic partnership with MSI Communications, uniting two respected agencies with complementary strengths to deliver greater value to clients. This move reflects the industry’s evolution, as digital media continues to outpace traditional channels and must be supported with breakthrough creative.
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