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BI-WEEKLY MEDIA BRIEF
July 11, 2025
Social Media: According to President Trump, a deal for U.S. partners to buy TikTok and avoid a ban of the app is all but finalized, with “a group of very wealthy people” ready to sign on to partner with TikTok’s parent company ByteDance on a new regional agreement.
Source: Social Media Today
Radio: New national research shows that AM/FM radio remains one of the most effective, yet often overlooked, tools for reaching both active and passive job seekers, particularly those with higher income, education, and professional stability.
Source: Radio Ink
YouTube: YouTube has begun informing creators that they’ll now be able to share channel and audience data with brands for potential partnership opportunities. The expanded data will give advertisers more information to go on when they’re looking for potential creators to partner with on promotions.
Source: Social Media Today
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