At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
December 13, 2024
Social Media: California, home to some of the largest technology companies in the world, would be the first U.S. state to require mental health warning labels on social media sites if lawmakers pass a bill introduced Monday. Industry officials vow to fight the measure and others like it under the First Amendment.
Source: ABC
Programmatic: Global ad spend growth is forecast to continue its overall growth by 5.9% in 2025. Programmatic advertising is set to grow by 11.1% and is expected to account for more than 70% of digital ad spend, with sustained momentum.
Source: Indian Television
Television: The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings.
Source: The Hollywood Reporter
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