At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
November 29, 2024
Social Media: Global tech giants including Meta, TikTok and Google have heavily criticized Australian legislation to ban children under 16 from accessing social media platforms, setting the stage for a policy fight as the government tries to push the bill through parliament this week.
Source: Bloomberg
Programmatic: Programmatic ad buying will make up over 91% of the current U.S. digital advertising spend in 2024, and is creating a prime opportunity for smaller retail media networks (RMNs) to compete with their larger (and until now) dominant cousins.
Source: Retail Touchpoints
PPC: Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. For display ads, Studio remains available for non-dynamic and dynamic workflows until the sunset.
Source: Search Engine Land
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