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BI-WEEKLY MEDIA BRIEF
October 30, 2026
AI in Advertising: A new report says holiday email continues to deliver, but marketers are investing in new approaches as AI-generated inbox summaries change how messages are optimized and surfaced.
Source: Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries – Advertising Week
Television: Broadcast TV is set to capture 48% of political ad spending, or $5.6 billion, ahead of the midterm election, but industry leaders and experts disagree about whether broadcast’s success is due to a well-designed strategy or simply muscle memory stemming from decades of placing ads on local television.
Source: Political Ad Wars Are Still Being Fought Over –CNBC
Social Media: TikTok has released a new advertising playbook which outlines how brands can use the app’s Top View and Pulse Suite premium placement options to maximize their holiday promotions.
Source: TikTok Playbook Outlines the Value of its High-end Ad Options – Social Media Today
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