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BI-WEEKLY MEDIA BRIEF
March 20, 2025
AI: Google has began notifying advertisers that Performance Max campaigns will soon receive a new asset optimization feature that automatically layers AI-generated voice-over onto existing video ads – whether they asked for it or not. The voice-over feature will only apply if the ad doesn’t already contain a voice.
Source: PPC Land
Television: A new survey finds that Americans overwhelmingly trust TV news over any other digital media source like search, social or AI. Collectively, potential voters are almost 9 times more likely to trust TV news than social media platforms, while 50% of total respondents rank AI lowest for trust.
Source: TV Technology
Social Media: Pinterest has published its Spring Trends Report for 2026, which highlights topics that have been gaining more traction in the app, revealing a cultural shift away from perfectionism and reinvention, and toward brands, foods and experiences that enhance self-expression and positive vibes.
Source: Social Media Today
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